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DigiRex Work

Chef Hat Home New Website

A high-end luxurious website for home-made restaurant cuisine

DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine

OUR WORK

The Brief

After being recommend by another DigiRex client, Chef Hat Home came to us looking for an online presence that resembled the high-level quality of his dishes. Creating an online platform to allow existing and new customers to book a spectacular dining experience.

The Challenge

As we didn't have a stylescape to work with, we were left to our own devices when it came to choosing colours, layout and overall design. After one quick look at some of the amazing dishes that were made, we instantly knew that the design should be minimalistic, to allow the imagery of food to do the talking.

DigiRex Work - Laptop Mockup
DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine

Smart Booking System

We're driving as many visitors as we can to the Book page by using strong Call's To Action and stand-out colours.

This page has an advanced form that helps Chef Hat Home know all the information in one email, without a back and forth conversation with the prospect. The form collects a lot of data, without being overpowering, by using a smart calendar, it's easy to update your chosen times.

DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
Menu Restructure

We wanted to keep the service images as these sell the product, so we added this into box that shows when the Services are seleced.

DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine
Simplified Layout

The website keeps the same styles, but in a more condensed format to make reading easier on smaller devices.

MOBILE VIEW

Website Colours

Website Fonts

Heading font

Font Family: Objektiv
Font Styles: Medium 500 Capitalised
AgObjektiv

Main font

Font Family: Josefin Sans
Font Styles: Regular 400 Bold 600
Ag Josefin Sans

Menu font

Font Family: New Atten
Font Styles: Medium 500 Uppercase
Ag New Atten

CUSTOM STYLES

Key Performance Indicators

Homepage

0.5Sec
1.0MB

Book Now

0.66Sec
1.0MB

Service

0.33Sec
1.3MB

These tests are performed from a London based server using Pingdom. We use tools like lazy loading and image compression to help our sites load faster.

KPI's

Our finished website is far superior to what we could have ever dreamed of and really captures the essence of what we offer.

DigiRex Work: Chef Hat Home New Website - A high-end luxurious website for home-made restaurant cuisine

Aaron Johnson

Owner

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