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DigiRex Work

PuppyPaws Boutique Online Store

A fun & vibrant online store to sell custom puppy accessories

DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories

OUR WORK

Methodology

  • UX Design
  • Front-end Development

The Brief

PuppyPaws Boutique were looking for an online presence to start selling their adorable puppy accessories. Without an existing website, there was a lot of freedom when it came to the design and layout.

The Challenge

Without an existing presence, it was difficult to create a website based off of the brand. Instead, we worked closely with PuppyPaws Boutique to come up with a colour pallet and ideal fonts to form the brand around.

DigiRex Work - Laptop Mockup
DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories

Showing off the product

Who doesn't want to see adorable puppies in cute outfits? We put extra attention into making sure as much of the product was seen as possible.

DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories
DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories
DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories
DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories
DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories
DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories
DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories
DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories
Element Restructuring

We rearranged items so we could keep the colours, without them being overpowering, allowing the visitor to focus on the product.

DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories
Simplified Header

We removed the advanced mega menu for smaller devices, helping control the performance and user interaction.

MOBILE VIEW

Website Colours

Website Fonts

Museo

H1 60px
H2 40px
H3 32px
H4 24px
H5 18px
H6 16px

The quick brown fox jumps over the lazy dog.

Montserrat

P 16px

The quick brown fox jumps over the lazy dog.

Scrivano

p 30px

The quick brown fox jumps over the lazy dog.

CUSTOM STYLES

Key Performance Indicators

Homepage

0.96Sec
84 B
1.1MB

Product Page

0.69Sec
84 B
1.4MB

Account

0.69Sec
82 B
0.7MB

These tests are performed from a London based server using Pingdom. We use tools like lazy loading and image compression to help our sites load faster.

KPI's

We approached Lee to discuss our requirements and what our vision was. His answer was 'we can do it better' and that, he delivered on!! Everything that we asked for was put into our website and any alteration or query was never too much hassle. Our website feels and looks completely original and was everything we hoped for!

DigiRex Work: PuppyPaws Boutique Online Store - A fun & vibrant online store to sell custom puppy accessories

Jade Manuel

Owner

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