RJW Bakers Landing Page
A landing page to streamline purchasing mouth-watering tailor-made cakes


OUR WORK
The Brief
RJW Bakers came to us looking to expand his cake business, using a website as a sales route. And, of course, show off his amazing cakes.
The Challenge
We needed to find a way to show off these masterpieces without distracting the visitor from the content. It was extra difficult as we struggled to maintain focus when constantly looking at these cakes.

Showing off the cakes
We made extra effort to show the unique creations RJW Bakers make, showing as many cakes as possible.




Cake gallery modal
We wanted the visitor to be able to see the sheer amount of detail that went into each and every cake. Upon clicking an image, the site will trigger a gallery modal where the full scale, high resolution image of each cake in that gallery can be shown, allowing the visitor to easily navigate between cakes and wet their tastebuds.


HTML Email's
What good is a form if the request isn't received? We setup SMTP to ensure email deliverability and created a HTML form that followed the site's styles.


Carousel Scroll Functionality
As we're on a mobile device, we removed the carousel arrows and allowed the user to use the native scroll functionality by dragging their finger.

Gallery Modal Repositioning
For the gallery modal, we moved the elements around to allow for the biggest sized image possible, and adding a scroll functionality to the thumbnails.
MOBILE VIEW
Website Colours
Website Fonts
Cosmopolitan
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Poppins
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CUSTOM STYLES
Key Performance Indicators
Landing Page
These tests are performed from a London based server using Pingdom. We use tools like lazy loading and image compression to help our sites load faster.
KPI's
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