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DigiRex Work

RJW Bakers Landing Page

A landing page to streamline purchasing mouth-watering tailor-made cakes

DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes

OUR WORK

Methodology

  • UX Design
  • HTML Emails (SMTP)
  • Lazy Loading

The Brief

RJW Bakers came to us looking to expand his cake business, using a website as a sales route. And, of course, show off his amazing cakes.

The Challenge

We needed to find a way to show off these masterpieces without distracting the visitor from the content. It was extra difficult as we struggled to maintain focus when constantly looking at these cakes.

DigiRex Work - Laptop Mockup

Showing off the cakes

We made extra effort to show the unique creations RJW Bakers make, showing as many cakes as possible.

DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes
DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes
DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes
DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes

Cake gallery modal

We wanted the visitor to be able to see the sheer amount of detail that went into each and every cake. Upon clicking an image, the site will trigger a gallery modal where the full scale, high resolution image of each cake in that gallery can be shown, allowing the visitor to easily navigate between cakes and wet their tastebuds.

DigiRex Work - Laptop Mockup
DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes

HTML Email's

What good is a form if the request isn't received? We setup SMTP to ensure email deliverability and created a HTML form that followed the site's styles.

DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes
DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes
Carousel Scroll Functionality

As we're on a mobile device, we removed the carousel arrows and allowed the user to use the native scroll functionality by dragging their finger.

DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes
Gallery Modal Repositioning

For the gallery modal, we moved the elements around to allow for the biggest sized image possible, and adding a scroll functionality to the thumbnails.

MOBILE VIEW

Website Colours

Website Fonts

Cosmopolitan

H1 100px
H2 60px
H3 45px
H4 36px
H5 28px
H6 20px

The quick brown fox jumps over the lazy dog.

Poppins

P 16px

The quick brown fox jumps over the lazy dog.

CUSTOM STYLES

Key Performance Indicators

Externally Hosted

This site is not hosted with DigiRex directly. As a result, this may have a negative factor on the website performance.

Landing Page

1.02Sec
83 B
0.98MB

These tests are performed from a London based server using Pingdom. We use tools like lazy loading and image compression to help our sites load faster.

KPI's

I came to DigiRex with an idea and they turned it into website which I love! The experience was amazing from start to finish, it’s great to have an online presence to show off my work.

DigiRex Work: RJW Bakers Landing Page - A landing page to streamline purchasing mouth-watering tailor-made cakes

Ross Jardine Wight

Owner

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